1. Introduction
KFoods (“we,” “us,” or “our”) operates https://kfoods.com (the “Service”), Pakistan’s digital food and recipe portal. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you access or use our Service.
By using the Service, you agree to the collection and use of information in accordance with this policy. If you do not agree, please discontinue use of the Service.
This policy applies to all visitors accessing kfoods.com.
2. Information We Collect
We collect essential categories of personal data to operate our recipe platform and serve advertisements:
| Data Category |
Examples & Details |
| Contact Identifiers |
Name, email address, and message contents provided voluntarily via Contact Us or support inquiries. |
| IP Addresses |
Full Internet Protocol (IP) address — used for Security, Fraud Prevention, and Precise Geolocation. |
| Device & Technical Data |
Browser type, operating system, device identifiers, cookie IDs, and pixel tags. |
| Usage Data |
Recipes viewed, video plays, search queries, restaurant deals accessed, session duration, and referring URLs. |
| Location Data |
Approximate geographic location derived from IP addresses (used for regional deals, content, and local ad serving). |
📍 IP Address Collection — Required Disclosure
We collect your full IP address. This data is used for the following specific purposes:
- Security: To detect, prevent, and respond to unauthorized access, security threats, and system abuse.
- Fraud Prevention: To identify invalid ad clicks, anomalous traffic, bot networks, and protect platform integrity.
- Precise Geolocation: To deliver geographically relevant restaurant deals, local recipes, adhere to regional privacy regulations, and serve localized advertising.
Your full IP address may be shared with our advertising partners as part of the ad request signal.
3. How We Collect Information
We collect information through the following methods:
-
Directly from you: When you submit a inquiry via our Contact Us page or communicate with us directly through email.
-
Automatically (Log Files & Cookies): Via cookies, web beacons, pixel tags, and server log files when you browse recipes, watch cooking videos, or interact with kfoods.com (including IP addresses, browser type, ISP, date/time stamp, referring/exit pages, and click count).
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From third parties: Programmatic advertising networks (including Google Advertising Services) and analytics providers (such as Google Analytics).
4. How We Use Your Information
We use the information we collect, including IP addresses, for the following purposes:
4.1 Service Operation & Content Optimization
- Provide, operate, and maintain kfoods.com and its content offerings (recipes, articles, health tips, videos).
- Analyze visitor interactions to optimize recipe presentation, video streams, and eat-out deal directories.
- Respond to direct support inquiries or feedback emails.
4.2 Security & Fraud Prevention
- Detect, prevent, and respond to invalid ad clicks, bot traffic, malicious site scrapers, and security threats.
4.3 Geolocation & Regional Customization
- Use location signals derived from IP addresses to recommend regional cuisine categories (South Indian, Middle Eastern, etc.), display relevant deals, and maintain compliance with privacy laws (GDPR/CCPA).
4.4 Advertising & Monetization
- Serve personalized and contextual ad campaigns.
- Measure ad viewability, impressions, and performance.
- Pass technical signals (including IP addresses) to Google Advertising Services and monetization partners to deliver relevant advertisements.
5. Legal Basis for Processing (GDPR / UK GDPR)
For visitors accessing from the European Economic Area (EEA) or UK, our legal bases for processing personal data include:
- Legitimate Interests: For infrastructure security, fraud detection (blocking invalid clicks/bots), and platform performance optimization.
- Consent: For serving personalized advertisements, precise geolocation targeting, and setting non-essential tracking cookies via our Consent Management Platform (CMP).
6. How We Share Your Information
6.1 Advertising & Monetization Partners
We share technical data — including full IP addresses, cookie IDs, and usage behavior — with advertising partners to monetize our site.
Google Advertising Services: We use Google Ad Manager and third-party ad technology providers to serve advertisements. To review how Google collects and uses data, please visit Google’s Privacy & Terms.
6.2 Service Providers
We share data with verified technical vendors (web hosting, CDN networks, video delivery platforms) strictly to maintain and serve the website.
7. Your Privacy Rights (GDPR & CCPA)
Under GDPR, CCPA, and applicable global privacy laws, you hold the following rights regarding your personal data:
| Right |
Description |
| Access / Know |
Request details on personal data and technical records held by us. |
| Deletion |
Request erasure of your personal data or contact records. |
| Correction |
Update inaccurate contact details or communication records. |
| Opt-Out of Sale / Sharing |
Opt out of personal data sharing for cross-context behavioral advertising. |
| Withdraw Consent |
Revoke consent for ad personalization or tracking cookies at any time via cookie settings. |
If you submit a request, we have one month (30 days) to respond. To exercise these rights, contact us at [email protected].
8. Cookies & Tracking Technologies
KFoods uses cookies, web beacons, and local storage to save preferences, analyze site performance, and serve targeted ads. You can manage preferences through our Consent Management Platform banner or via browser settings.
9. Data Retention
We retain collected data only as long as required for specified operational and security purposes:
- Server Logs & IP Addresses: Retained for up to 30 days for security, fraud audit, and log analysis.
- Advertising & Analytics Data: Retained for up to 13 months from last activity.
- Contact Inquiries: Retained for up to 1 years to resolve support communication.
10. Data Security
We employ standard technical security controls, including TLS encryption, network firewalls, and secure infrastructure, to protect your personal information against unauthorized access, alteration, or loss.
11. Children's Privacy
KFoods does not knowingly collect personal identifiable information from children under 13. If you believe your child provided personal information on our site, please contact us immediately at [email protected], and we will promptly delete it.
12. Contact Us
If you have questions, require more information, or wish to exercise your privacy rights, please contact us at: